Unlike traditional marketing for your medical practice, content within the sphere of social media marketing must serve specific purposes. To be effective, content for social media marketing must be designed to fit the parameters of specific platforms and, furthermore, must be developed to either generate discussion or provide an open dialogue for current customers. The tips below will guide you through the process of bringing social media and content marketing together. If you have more questions about how social media fits into your practice, please shoot us a message.
Social Tip: Show, don’t tell.
Social Tip: Show don't tell. Demonstrating your products or services in action is a much more effective way to create compelling videos than talking about what you do.
Social Tip: Cover industry events
To offer insights in real time, live tweet coverage of events that are significant to your audience. This makes your brand the eyes and ears for those that can't make it to the event.
Social Tip: Measure fan engagement
Finding your Facebook impact means measuring how fans interact with your content. Check your insights at least once per month is my advice.
Social Tip: It’s good to be brief, but it’s better to be good
"It's good to be brief, but it's better to be good" Short messages stand out on Facebook, But long messages work if they're compelling
Social Tip: Social media isn’t just about the written word anymore
Social media isn't just about the written word anymore. Post pictures that demonstrate your product's benefits. Video is even better -- videos have twice the engagement as photos on Instagram.
Social Tip: “Share Images on Twitter: Increase Retweets by 150%”
Share Images on Twitter: Increase Retweets by 150%
Holiday Edition Social Tip: Engaging Facebook Posts
What is your favorite Christmas song? What’s your best childhood memory about Christmas? Adjust your posts to the holidays, the rules simple. Tell people what they should do, by encouraging their comments with questions that hit home.
Social Tip: Coax New Life Into Old Content
Evergreen content is your friend. Find your most popular posts and those that rank highly and update them as needed. Then reshare them across your social channels to draw new attention to those articles.
Social Tip: Create a strategy and a pipeline of content.
Social Tip: Don’t Hard Sell
Social Tip: Try Paid Posts
Ever Wonder How Social Media can Help Your Practice?
The scope and depth of social media has been expanding and maturing over the past few years to encompass various platforms like blogs, micro-blogs (Twitter), social networks (Facebook and Patients Like Me), video sharing sites (YouTube), photo sharing sites...
