Unlike traditional marketing for your medical practice, content within the sphere of social media marketing must serve specific purposes. To be effective, content for social media marketing must be designed to fit the parameters of specific platforms and, furthermore, must be developed to either generate discussion or provide an open dialogue for current customers. The tips below will guide you through the process of bringing social media and content marketing together. If you have more questions about how social media fits into your practice, please shoot us a message.
7 Surprisingly Easy Ways to Make Your Medical Practice Website Effective
7 Surprisingly Easy Ways to Make Your Medical Practice Website Effective A website for your medical practice is not only a great way to attract new patients, but also a powerful tool to engage with current patients. Your online presence strengthens and supports your...
Is Your Medical Practice Making the Most of Digital Marketing
Is Your Medical Practice Making the Most of Digital Marketing? Many industries have successfully employed digital marketing strategies to increase online visibility, improve brand awareness, engage and retain customers, and develop an enviable reputation. Is your...
Is Your Medical Practice Making the Most of Digital Marketing?
Is Your Medical Practice Making the Most of Digital Marketing? Many industries have successfully employed digital marketing strategies to increase online visibility, improve brand awareness, engage and retain customers, and develop an enviable reputation. Is your...
Use Online Marketing and Enroll More Patients
6 Ways to Leverage Online Marketing and Enroll More Patients In current times, understanding online marketing is not a choice anymore, it's a necessity. If a medical practice has basic knowledge of online marketing, it can be extremely useful. If your practice has...
Share Individual Content From Your Staff.
Share individual content from your staff. Highlight personalities by pulling posts from individual staff members to create a social-friendly and personalized experience. facebook Twitter LinkedIn Google+
Marketing Mantras for Medical Practices
The most successful business owners will all tell you one thing - marketing is all about intuition and anticipation. And without a doubt, your medical practice is a business, albeit one with a significant ethical component. The biggest indicators of success are a busy...
Social Tip: Share individual content from your staff
Share individual content from your staff. Highlight personalities by pulling posts from individual staff members to create a social-friendly and personalized experience.
Social Tip: Spruce Up Your Company Page
Spruce up your company page. Company pages offer a platform to share diverse types of content, yet many brands are notably absent on LinkedIn. rope your page in, update the cover photo, add information, and start sharing.
Social Tip: Pinterest is Not For Everyone
Decide if the platform fits your audience before jumping in. As an interest-driven community, Pinterest is geared towards 18-34 year old women. If a good portion of your audience lands in this category, it's a good fit.
Social Tip: Get more mileage from archived content
Get more mileage from archived content. Just because content is old doesn't mean it's outdated. In addition to brand new content, share old and archived content that may be trending or relevant.
Social Tip: Think Compilations, Not Long Shots.
Think compilations, not long shots. Give your audience little snippets of content that piece together instead of a long video. Developing a video with a single shot (like a speaker presenting for five minutes) can easily fatigue your audience.
Social Tip: Participate in groups
Participate in groups. Participating in LinkedIn group discussions is a great way to demonstrate thought leadership and strike up conversations that could lead to new business.
